No lame headlines here folks, not gonna “blame” anything on that fabulous city that’s home to Ipanema that I do hope to visit some day. The vote was a 66-32 “landslide” over Madrid once Chicago and Tokyo were eliminated.
But here’s a sobering thought:
Two years after playing host to the World Cup, Brazil will get the Summer Olympics — a tall order for any nation. And there are plenty of legitimate organizing concerns about the former.
A good instant analysis from Tripp Mickle at SBJ:
“Rio expects to generate $2.8 billion in revenue, which includes $570 million in domestic sponsorships. The sponsorship figure is half as much as Chicago expected to generate. Chicago’s bid team expected the Olympics to generate $3.8 billion in domestic revenue, including $1.2 billion in sponsorships. All of the sponsorship revenue offered an opportunity for sales and consulting agencies to provide corporate partners with sponsorship analysis and activation planning. But those opportunities will never come to fruition. As a developing country, Rio still represents an intriguing sponsorship opportunity for global corporations.”
